Behind the Numbers: How We're Growing
And What's Actually Working
Deacon here with some exciting updates from the Dr. Barry's turnaround. Pour yourself something warm (or celebratory 🍻) because today I'm sharing the exact strategies driving our growth.
First, the numbers: We just hit our first $1,000 sales day.
But here's what's really interesting - it happened right after we made what seemed like a risky move. We switched our 50% off coupon strategy to only apply to Subscribe & Save purchases (plus the extra 10% Amazon gives subscribers).
I'll admit, when Travis suggested this, I thought we'd see sales drop. Who wants to commit to a subscription, right?
Well... we were wrong. In the first five days:
20 new Subscribe & Save signups
Full-price purchases actually increased
Hit our highest daily sales ever
But here's the part I'm most excited about (and why I think this is sustainable):
We're acquiring new customers through Google Ads at $0.60 per lead while generating positive ROI. In real numbers: We're spending $210/week to acquire 350 email subscribers AND making $750 in the process.
Translation: We're getting paid to build our email list.
The Strategy Behind It
This isn't just throwing money at ads. Here's how we're approaching it:
1. Drive targeted traffic to specific blog content
2. Capture email subscribers (currently ~50/day)
3. Nurture relationships through email
4. Convert to Amazon sales (with strategic coupon placement)
The fascinating part? External traffic to Amazon is like rocket fuel for organic rankings. We went from 2 external sales the first week to 17 last week. Small numbers, but the trend is what matters.
What's Next?
We're actually constrained by cash flow right now (hello, Bezos Bank reserves 👋). With more working capital, we could:
Scale up successful Google campaigns
Expand Amazon PPC
Test Facebook advertising
But here's what's really interesting - we haven't even seen our first round of repeat purchases yet. We're only 30 days in.
The Bigger Picture
For those of you running e-commerce brands, this demonstrates something crucial: The power of building real brand assets (like email lists) while leveraging marketplace advantages.
And for investors watching our space: This is exactly why we're excited about acquiring established brands with solid products but operational inefficiencies. The playbook works - it's just about methodical execution.
What do you think about our strategy? Hit reply - I'd love to hear your thoughts, especially if you've experimented with similar approaches.
Until next time,
Deacon
P.S. Reviews are hovering at 4.9 stars. Travis says the first 1-star is coming soon and we need to be prepared. Always the optimist! 😅