Fighting Back: Amazon Reviews, Cash Flow Strategy, and Our New Product Launch

How we're navigating Amazon review challenges, optimizing cash flow, and launching a promising liver supplement despite the $2,500 "Amazon tax

As I mentioned in my last update, we made some strategic shifts in March to stabilize the business after our review challenges. Today, I want to share what we're doing to move forward.

The biggest news? We're bringing back a previously successful product: a liver support supplement. It already has excellent 4.8-star reviews on Amazon and multiple marketing angles (detox, cleansing, and yes - even hangover support).

Of course, Amazon is making this unnecessarily difficult. They've suspended the listing and are demanding a $2,500 lab test from their approved testing facilities despite us already having manufacturer COAs. It feels like what Travis describes as a "shakedown" that happens every few years to sellers.

Is the $2,500 investment worth it? Absolutely. As Travis explained to me, "Dr. Barry's is like Monopoly - it's play money. We're just trying to see how we can win while still serving people." We're testing messages, techniques, and systems that will serve us well beyond this brand.

The most exciting part is our positioning for this launch. Travis already has the perpetual sales machine strategy mapped out - Google ads to targeted blog posts, optimized keywords, and a clear path to quickly reach 10-20 sales per day.

While we're pacing slower on reflux essentials, this actually works in our favor. Our cash position is healthy (over $25K in the bank), giving us flexibility to pursue the new product while keeping our inventory turns optimal. As Travis wisely pointed out, "Inventory turn is everything" - the faster you can turn inventory, the more cash flow you generate.

This is exactly why we're being strategic about our MOQs (minimum order quantities). We've found manufacturers who can provide lower MOQs for our existing products, freeing up capital to invest in new opportunities without tying up cash unnecessarily.

Want to hear Travis and me hash out all these details, including our debate about Amazon's expensive testing requirements? Check out our latest podcast episode:

http://podcast.weboughtabrand.com/

Until next time,

Deacon

P.S. If you're experiencing growth challenges with your e-commerce brand (even if your challenge is growing at all), we've been there. Our team has extensive experience helping brands navigate these exact issues - review management, inventory optimization, cash flow strategies, and more.

If you'd like to connect about your brand journey and how we might be able to help, just hit reply to this email.