How Facebook Ads Grow Our Amazon Sales

That Time We Found a Growth Hack By Accident

Deacon here, and I've got a story that's been keeping me up at night (in a good way).

Remember when our Amazon listing got suspended? Well, that forced us to get creative with our marketing. We had to pivot fast, and what we discovered in the process was pretty fascinating.

Here's what happened...

We started running some basic Facebook ads - nothing fancy, just $30/day. Initially, the numbers looked... meh. Cost per acquisition was high, and I was about ready to call it quits.

But then Travis noticed something interesting in our Amazon data.

Our branded searches on Amazon (people searching specifically for "Dr. Barry's") shot up from 100 per day to 400-500 per day. Even better? These searches were converting like crazy.

Think about that for a second. If we'd been obsessing over our Facebook ad metrics in isolation, we would have missed this entirely. People were seeing our ads on Facebook, not buying immediately, but then going to Amazon later to search for us directly.

This gets at something I used to see all the time in my agency days: brands getting stuck in "attribution obsession." They'd kill campaigns that looked unprofitable on paper, not realizing those campaigns were actually driving sales through other channels.

It's like that old saying about half your marketing budget being wasted but not knowing which half. Only now, it's more like "half your marketing is working better than you think, but good luck proving it."

What We're Doing Differently

1. Looking at weekly totals instead of daily metrics

2. Focusing on overall revenue growth rather than channel-specific ROI

3. Testing "unprovable" marketing strategies (like running ads that drive Amazon searches)

The Results

Our monthly revenue progression:

• June: $1,000

• July: $10,000

• August: $21,000

And we're just getting started.

Key Takeaways for Brand Owners

• Don't get trapped in channel-specific metrics

• Look for correlation between marketing activities and overall business growth

• Be willing to test strategies even if you can't track them perfectly

• Focus on weekly trends rather than daily fluctuations

I'm curious - have you ever discovered unexpected benefits from your marketing? Or have you killed campaigns because the metrics looked bad, even though your overall business was growing?

Until next time,

Deacon

---

P.S. None of this would be possible without a KILLER team of experienced operators and marketers. If you want to tap-into our expertise, hit reply and let us know.