Hey there,
Travis here with our February numbers and a behind-the-scenes look at what's actually driving our growth right now.
First, the headline stats:
Amazon: $23,189 (up 10% from January)
Shopify: $2,500 (up from $1,800 in January)
Total: ~$25,000 for February
Not bad for the shortest month of the year! And here's what's really interesting: we're already seeing March trending 20% up from February. That's consistent with our current pattern of roughly 20% month-over-month growth.
But the real story isn't in those topline numbers. It's in what's happening underneath.
The "Silent" Profit Machine vs. The Growth Engine
Our business is essentially two products with completely different strategies:
Hiatal Health (our "silent" profit machine):
Pulls in $1,000-$1,500/week on Amazon
Minimal ad spend ($150-$200/week)
Ad-to-revenue ratio of just 10-15%
Generates $8,000-$10,000 in pure profit each quarter
Basically runs on autopilot
Reflux Essentials (our growth engine):
Did $41,000 this quarter already (up from $29,000 last quarter)
Actually lost us $600 in February alone
Where we're investing nearly all our profit
Why would we pour money into a product that's losing money? Because we're building something bigger than immediate profit.
The Perpetual Sales Machine (Our Secret Weapon)
Here's what most Amazon sellers miss: they obsess over Amazon PPC and ignore the power of building brand awareness off-platform.
Let me show you our February ad spend breakdown:
Amazon PPC: $1,000
Off-Amazon Marketing: $9,255
That's not a typo. We spent 9X more OFF Amazon than ON Amazon.
The fascinating result? People are starting to search for us BY NAME on Amazon. Our top three converting campaigns are now all brand-related keywords:
"Dr. Barry's"
"Reflux Essentials"
Brand defensive campaigns
Our first non-branded keyword campaign ranks 4th... with just 8 sales a month.
How We're Building This Machine
UGC Content: We pay $50-80 per video just to get more visibility (not directly for sales)
Google Ads: We send traffic to problem-based articles (like "Home Remedies for Acid Reflux") with:
Influencer videos at the top
Full educational content
Email capture offering acid reflux resources
Our product ads strategically placed
Facebook Ads: Recently increased from $300 to $600/week, driving Shopify sales but ALSO increasing those branded Amazon searches
The result is a flywheel effect: more off-Amazon awareness → more branded searches → higher conversion rates → more sales → more profit to reinvest.
What This Means For You
If you're running an e-commerce brand, especially in the supplement space, this approach might be worth testing. Most sellers are fighting for those generic keywords while ignoring the power of building a real brand that people search for by name.
And if you're an investor watching this space, this is exactly why our approach is different. We're not just optimizing existing systems - we're building brands with staying power and cross-platform presence.
Our year-over-year growth is now at 151% since taking over Dr. Barry's, and we just celebrated our first anniversary of ownership. With this perpetual sales machine strategy, I'm confident we're just getting started.
What do you think about this approach? Would you be willing to sacrifice short-term profit for long-term brand building? Hit reply - I'd love to hear your thoughts.
Until next time,
Travis
P.S. If implementing your own perpetual sales machine strategy sounds interesting but overwhelming, that's actually what we help clients with at Profitable Pineapple. Doing $1M+ in revenue? Apply for our agency. $100K+? Check out our coaching program.
Share this post