The Numbers Behind Our Growth Plans
And What We're Looking For Next
Deacon here, and today I want to pull back the curtain on something Travis and I have been discussing a lot lately: our growth strategy and what we're looking for in our next brand acquisition.
First, let me be direct – we're not just looking to collect random brands. We're building something specific, and I think you'll find our criteria interesting (especially if you're running a supplement brand right now).
Here's what gets us excited about a potential acquisition:
1. Strong product development (because frankly, that's not our superpower)
2. Operational inefficiencies we can fix (our sweet spot)
3. Clear fit with our current demographic (post-menopausal women)
4. Revenue in the $1-3M range
But here's what's fascinating – we don't necessarily need a perfectly optimized business. In fact, some "problems" can be opportunities.
Quick story: Travis shared how he previously took a brand that was bouncing between $30K and $100K months due to inventory issues, brought it into their ecosystem, eliminated operational bloat, and stabilized it at $150K/month. All by solving cash flow and inventory management.
This is exactly the kind of opportunity we're looking for.
The interesting part? Travis had seen these issues from inside their agency for months before the acquisition. It's why we're so excited about our agency work – we get to see behind the curtain of various brands and spot opportunities others might miss.
Our Three-Year Vision
I'll be candid – we're aiming to acquire roughly one brand per year. Not because we couldn't move faster, but because we want to be intentional about each integration.
The goal? Build to $10-15M in EBITDA.
Could we sell it then? Sure. But as Travis pointed out, if we build something truly special, why would we want to?
What This Means For You
If you're running an e-commerce brand (especially in supplements), and you're:
Doing great with product development but struggling with operations
Facing cash flow challenges despite having solid products
Ready for your next chapter
Let's talk. We might be able to help.
And if you're an operator or investor watching this space, we'd love to hear your thoughts on our strategy. What would you do differently? What opportunities do you see that we might be missing?
Until next time,
Deacon
P.S. If you know someone sitting on a great supplement brand but struggling with operations or inventory... you know where to find me. 😉